I’m not a bot, and maybe you’re not either, but we need to protect ourselves
If you’re reading this, chances are you’re not human. That’s because more than 40% of all web traffic requests originated from a bot last year, underscoring the rising, widespread impact of bots in daily life.
Advanced Persistent Bots are the biggest headache for humans using the internet. These bots are responsible for high-speed abuse, misuse and attacks on websites, mobile apps and APIs.
They are difficult to detect and stop, because they closely mimic human behavior. This presents a major challenge for organizations that want to improve experiences for legitimate human customers.
In addition, these bots cause havoc through price scraping, content scraping, account creation, account takeover, fraud, denial of service and denial of inventory.
The pandemic created a bot boom as well. There has been an astounding 372% increase in bad bot traffic on healthcare websites since September 2020. Since the vaccine rollout, bot activity has been recorded at rates of up to 12,000 requests per hour.
In addition, scalper bots were used to hoard large inventories of face masks, sanitizers, detergents, and other pandemic related items.
When a site is polluted with any kind of bot traffic, it slows web performance and makes it harder for legitimate users to access the information or services they need. Even so-called “good bots” can skew web analytics reports, making some pages appear more popular than they actually are, resulting in lower performance for advertisers.
At Net Compliance Solutions, we employ highly skilled human technicians who can assist you with any problems caused by bots, good, bad or otherwise. If you’re having bot problems, contact us at firstname.lastname@example.org, or give us a call at (855)879-2373.